13 черв. 2024 р.
FROM ODESSA TO CHICAGO: IGOR GOLUBCHIK’S MISSION TO AMPLIFY UKRAINIAN MUSIC IN NORTH AMERICA
In Chicago, Resilience Entertainment operates with a straightforward mission: bringing Ukrainian music to North America. Founded by Igor Golubchik, who moved from Odessa thirty years ago, the agency bridges cultures through concerts, featuring a mix of established and emerging Ukrainian artists.
Igor’s path into concert promotion started with a love for music born in the shadows of the USSR.
He recalls, “Watching American music videos in the 1980s blew my mind. I had no talent myself but was drawn to music.”
His journey began with DJ gigs in high school, then radio hosting in college, where he began promoting concerts. The early days were tough, full of mistakes and learning experiences, but they laid the foundation for his future endeavors.
In an interview idioteq.com below, Igor shares the gritty reality of his early career.
“The biggest challenge was being a naive kid in a rough show business world,” he admits. From mishaps with unreliable promoters to navigating the complexities of the industry, Igor’s stories reflect a journey marked by resilience and adaptation.
Resilience Entertainment is more than just an agency.
In 2022, the agency donated over $500,000 to Ukraine relief, followed by another $350,000 in 2023. These concerts have a tangible impact, supporting both the artists and their war-torn homeland. Igor recounts a poignant moment when a young veteran thanked an artist after a show, revealing that funds from their concerts had paid for his prosthetics.
The focus is clear: promoting Ukrainian talent in North America.
From big names like BOOMBOX and OKEAN ELZY to rising stars like SKOFKA and KOLA, Resilience Entertainment is dedicated to showcasing the depth and diversity of Ukrainian music. Igor speaks of the “Cultural Front,” a term that embodies their mission to raise spirits and awareness through music.
Igor also highlights the importance of community support.
“We work with many local Ukrainian communities,” he says, emphasizing the mutual support that helps these concerts thrive. These relationships are vital, fostering a sense of unity and shared purpose.
Reflecting on his journey, Igor notes that every successful show, whether small or large, is meaningful. “The magic between performers and the audience is something you can only experience at a live show,” he says, grateful for the moments that make all the hard work worthwhile.
Looking ahead, Resilience Entertainment remains committed to its mission. Igor’s focus is clear: continue supporting Ukraine and promoting its artists for as long as needed. New projects are always on the horizon, from bringing Georgian band MGZAVREBI to North America to hosting legendary Romanian band FANFARE CIOCARLIA.
In a rapidly changing music industry, Igor sees both challenges and opportunities.
He acknowledges the potential impact of AI and the shifting landscape of concert promotion, but remains optimistic about the future. “Artists are not going anywhere,” he states. Digital platforms have become integral to their strategy, utilizing every tool available to promote events and connect with audiences.
Ultimately, Igor’s message is one of support and community. “Talent is a gift,” he says, urging people to support their local artists and be part of the art community. For Resilience Entertainment, it’s about connecting people, cultures, and causes through the universal language of music.